Coca-Cola, at this time of writing, has a 40% market share in the soft drink industry. It is the number one brand in the world. When Coke comes into a business environment, they have authority in that realm. They have great respect because of their position in business.

George Barna, the U.S. Christian researcher on Christian activity tells us that 35-45% of the U.S. population is born again. Based on the U.S. Bureau of Labor Statistics in the year 2005, there were 149 million adult workers. Simply multiplying this figure by 40% would give you a figure of 59 million Christian adult workers. If this is so, why aren't we having more impact?

I would have to say the body of Christ in America is not the head, but is still the tail. Part of the reason for this is that we have not understood our biblical mandate to have dominion on the earth as was modeled in Genesis with Adam and Eve. When Jesus returned to earth He came to save that which was lost and restore this principle of dominion (Luke 19:10). When Jesus prayed in the Lord's prayer: "Our Father in heaven, hallowed be your name, your kingdom come, your will be done on earth as it is in heaven" (Matt 6:9-10), He was praying that His dominion would be restored on earth just as it is in Heaven.

However, we have given over this leadership to the ungodly in our societies. In order to restore this we must win the battle in seven key domains in society. These include 1) business, 2) government, 3) education, 4) arts and entertainment, 5) religion, 6) media and 7) the family.

This begins by affirming the calling of men and women in the workplace as having a holy calling. Realize that whatever work you are doing, God has called you to express His life in that arena in order to have His dominion over the earth.